Author Topic: CD Article: 2008 Ford Focus  (Read 27287 times)

Offline Autos_Editor

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CD Article: 2008 Ford Focus
« on: September 23, 2007, 11:04:03 pm »
Today's First Drive:
2008 Ford Focus

2008 Ford FocusThe "refreshed" 2008 Ford Focus "offers an excellent and quiet ride, a peppy and responsive engine and impressive roominess in its cabin," reports Senior Editor, Paul Williams - but unfortunately, the hatchback and wagon bodystyles have been discontinued.
   
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Read the article | View the photos | All The First Drives


Mitlov

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Re: CD Article: 2008 Ford Focus
« Reply #1 on: September 24, 2007, 12:00:55 am »
With rumor that the Verve/Festiva will be coming to North America soon, it seems like the hatches and wagons were dropped so that Ford's lineup is reminiscent of Nissan's and Honda's (subcompact hatchback paired with compact sedans).  I don't think the Focus hatch will be as sorely missed once the Verve gets here, for the same reason that we don't hear too much moaning for a Civic hatch or a Sentra hatch.

Yes, this Focus is an old platform.  But it still sounds like it handles better than most of its North American competition, so the platform can't be faulted on that front.  If it performs well in crash tests (and time will tell), I don't see anything wrong with them continuing to use an old platform.  In my opinion, a platform isn't flawed simply because it's old; it's only flawed if it's falling behind in safety, handling, etc.

I do think that the Focus is one of the worst-looking cars in its segment.  That new face is all wrong.  I much prefer the styling of European Fords to North American Fords.  For comparison:

« Last Edit: September 24, 2007, 12:13:38 am by Mitlov »

Wolfe

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Re: CD Article: 2008 Ford Focus
« Reply #2 on: September 24, 2007, 12:18:50 am »

"Why didn't somebody tell me my a$$ was so big?" :rofl2:


Offline MKII

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Re: CD Article: 2008 Ford Focus
« Reply #3 on: September 24, 2007, 04:45:55 am »
The popular three and five-door Focus hatch, and Focus wagon are no longer made. Those versions represented nearly 50-percent of Canadian sales. ::)

Here is a a more descriptive tells it like it is review. USA based.
Ford is taking a uniquely American approach with the new Focus' bodystyle choices.
The styling, however, looks better in conceptual ink than in real life because of incongruous details. Take the side windows, for instance. The door glass is recessed from the body and framed in thick, matte black rubber trim. Move to the rear quarter glass immediately behind it and it's mounted flush to the body with no external finishing trim. The blackout edging is laminated to the underside of the glass, which means the surface is shiny and smooth. From door glass to quarter glass, the greenhouse looks like a hybrid of two entirely different vehicles. The chromed-up front fender vents, clearly non-functional, look like J.C. Whitney add-ons, especially on the anti-sporty sedan body; even on the slightly sportier coupe, they grasp for relevance. Likewise, the taillights exude the sophistication and appeal of late-'90s APC aftermarket "Altezza" lights; the gaudy chrome band is simply too wide to be tasteful.

It's obvious where Ford cut the corners on cost with the new Focus. For instance the side mirrors don't fold away; a shame on a small car that will likely see ruthless urban or campus duty. Open the trunk and you'll see paint only an inch or so inward from the seams. There is no inside release for the trunk either; you'll need to use your key every time. The steering wheel no longer moves forward and back, just up and down. It's the little features like these that, when executed properly, make owners happy.

Cheapness abounds elsewhere as well, but mostly in the interior. While the rest of the industry, even at the low end of the market, has moved on to better fabric than the decades-old mouse fur for headliners, Ford has decided that trunk carpeting might make a unique quality statement for its roofing finish. The look is consistent with the circa-1978 Subaru sunvisors that are bolted to it. The dashboard has a nice graphic appeal, once again very American with its Mustang-influenced design, but the materials let down the otherwise interesting styling. A big deal was made about the fact that the dash and door panels don't try to "pretend to be an animal skin," but the resulting surfaces look neither edgy nor modern, and they just feel cheap. The absence of rear-seat headrests in this day and age seems short-sighted and punctuates the bargain-basement atmosphere.

The 2008 Ford Focus is a basic, no-frills car that is short on substance and sophistication. In every dark corner is evidence that the accounting and marketing departments had final signoff on most decisions. Its one saving grace may be the ingenious and well-executed Sync system, but whether or not that's enough to excite buyers remains to be seen. http://www.motivemag.com/pub/feature...rd_Focus.shtml

Offline Rupert

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Re: CD Article: 2008 Ford Focus
« Reply #4 on: September 24, 2007, 08:07:58 am »
The european version gets a better platform...why? The article seems to indicate that it has a lower look to it. Is it in fact lower. It seems to me that competitors offerings have been going a little higher for easier entry and exit. A feature that possibly is appealing to the market sector that the article said the older version appealed to. It probably is a decent handling vehicle but is it sporty enough to appeal to a younger market group. I think that the single outside appearance of some competing products is the way to go. I don't need a fancy doodaa on the side to signify that I have extra goodies inside. By the same token lack of it signifies to everyone that you have a stripper version if you can't afford the upgrade. Maybe take the tach out and give everyone the doodaas.The older version developed into a solid vehicle and I think that this later model continues this and probably to the same market segment. Have to see one in the flesh though. Still can't fathom a market that requires a tachometer, conveying useless info, to be as big as a speedo conveying essential info.
One engine level is the way to go IMO. Or maybe a diesel option.
« Last Edit: September 24, 2007, 09:48:51 am by Rupert »

Offline 2latecrew

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Re: CD Article: 2008 Ford Focus
« Reply #5 on: September 24, 2007, 09:42:13 am »
I do think using an old platmorm is an issue. To say it handles better than most of its North American competition isn't really accurate.

Does it handel better than Civic, Mazda 3? They are a huge part of its Canadian competion. The competion is alos constantly releasing cars on NEW platforms (Lancer,Impreza and new Saturn Astra and Corolla coming) They get leapfrogged becuase they are still using the old Big 3 method of suqeezing every last $ out of a platform which has its tooling paid for a 100 times over.

4 speed automatic in a class that is now looking at 5 speed or CVT in many cars. Younger buyers want the newest technology. Shoving Synch into an aged platform with a less than stunning new coact of paint on it doesn't do much. They will continue to sell these things with heaqvy incentives and cheap financiing much the way GM did with Cavilier and Sunfire. Its very disappointing that they turned away from the sucess they had with the Fusion and went this route.

Offline mrthompson

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Re: CD Article: 2008 Ford Focus
« Reply #6 on: September 24, 2007, 10:12:59 am »
Meh.

Offline Rupert

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Re: CD Article: 2008 Ford Focus
« Reply #7 on: September 24, 2007, 10:14:18 am »
Does CVT produce better gas milage? The only thing that I have read here about continuously variable is that many don't like it and notice that steps have been taken to make CVT feel more like a regular automatic.
I suppose that 5 speed auto will reign untill someone comes out with 6 speed. The last 5 cars that I have owned had 4 speed and all performed perfectly OK. Does it make the car better or improve gas consumption I wonder. Or is it merely more complexity.

Offline Scaerio

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Re: CD Article: 2008 Ford Focus
« Reply #8 on: September 24, 2007, 10:53:48 am »

"Why didn't somebody tell me my a$$ was so big?" :rofl2:



Perhaps because the redesign team leader's fave song is this one:

http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=5447375
I'd rather be car-poor than house-poor...

Offline jww

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Re: CD Article: 2008 Ford Focus
« Reply #9 on: September 24, 2007, 11:04:43 am »
JWW

Offline gotak

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Re: CD Article: 2008 Ford Focus
« Reply #10 on: September 24, 2007, 11:09:15 am »
Does CVT produce better gas milage? The only thing that I have read here about continuously variable is that many don't like it and notice that steps have been taken to make CVT feel more like a regular automatic.
I suppose that 5 speed auto will reign untill someone comes out with 6 speed. The last 5 cars that I have owned had 4 speed and all performed perfectly OK. Does it make the car better or improve gas consumption I wonder. Or is it merely more complexity.

There are 6 speeds VW rabbits. I have a CVT it doesn't really feel that strange actually. Fuel economy is a question mark but my car has a rather big 177 hp engine for it's size so I really am not the one to judge.

I think that the 2007 Focus will be a good deal cause they'll need some serious discount to convince people to buy it over the competition. Maybe it's so American oriented they'll simply stop bringing them into Canada.

Offline sirAQUAMAN64

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Re: CD Article: 2008 Ford Focus
« Reply #11 on: September 24, 2007, 11:49:01 am »
Think the author has it spot-on.

I'm disappointed in the redesign, but think it will sell well enough. It drives well, is roomy, quiet, powerful/economical enough, has good selection of features, and will be priced right. Doesn't look bad (agree with his coupe comments) and I happen to like the side mid-section of the sedan but the rear screams cost cutting bland (needs more rear lamp or something). For younger people on a budget the Sync will be a draw, but only after they've had to settle for a Focus over something else they wanted but couldn't afford. Again, I don't think it a terrible car but not the most desirable in segment either.

The basics look good but cost cutted on some extras. For example the rear seat bottom cushion appear surprisingly supportive, but lacks head restraints (!) - even Toyota includes them nowadays. But overall they cut on things most people wouldn't even notice on their test drive, and the majority may not care about (or they'd b*tch about during ownership after the sale).

For me no hatch = no sale.
« Last Edit: September 24, 2007, 03:25:00 pm by sirAQUAMAN64 »
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Offline sirAQUAMAN64

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Re: CD Article: 2008 Ford Focus
« Reply #12 on: September 24, 2007, 12:23:53 pm »
Consumers speak; Ford quickly fixes Focus

Amy Wilson
Automotive News
September 24, 2007 - 12:01 am EST   

SEATTLE — To some consumers, the 2008 Ford Focus shown at the Detroit auto show in January looked unfinished.

So Ford collected their feedback and made several cosmetic changes to the car's interior and exterior in time for Job 1 in late August.

In the past, Ford has been reluctant to make late changes. But with lots of rivals for the Focus in the small-car segment, executives said they had little choice.

“It's highly unusual,” said Beth Donovan, Ford's product marketing manager for small and medium cars. “But we feel like we've got to stay ahead, ... and you want to make sure you can keep it competitive.”

Last-minute cosmetic changes are not unprecedented at Ford. The automaker made similar front-end and interior tweaks to the Ford Edge and Lincoln MKX crossovers just before their debut in late 2006.

Ford re-engineered and restyled the Focus for the 2008 model year, putting an early version on display at the Detroit show. The production model goes on sale later this fall.

Among the changes:

n Mesh was added to the lower grille. Customers had said the opening on the show car looked unfinished.

n Round fog lamps replaced the square lamps on the show car. (I preferred the square ones)

n Chrome-finished interior door handles replaced black handles.

n A bright aluminum finish on the instrument panel of a high-series Focus was softened to a satiny silver. Customers said the original finish was distracting.

n Chrome paddles were added to register vents on the instrument panel to help customers adjust the vent slats.

n A chrome strip was added to the gearshift knob.

n Leather seat stitching was switched from black-on-black to white-on-black for more contrast. Customers wondered why the treatment didn't match the reverse stitching found on leather seats in the Ford Fusion sedan and Mustang coupe, Donovan said. (great move!)

Ford wouldn't say how much the late changes cost, but Donovan stressed that proper craftsmanship is the top priority.

“When it comes to customer feedback, we're always looking at "Can we deliver it with quality?' ” she said. “If there are costs associated with that, certainly we're mindful of that. But you don't want to miss a sale.” 
« Last Edit: September 24, 2007, 12:25:52 pm by sirAQUAMAN64 »

Mitlov

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Re: CD Article: 2008 Ford Focus
« Reply #13 on: September 24, 2007, 01:09:02 pm »
The steering wheel no longer moves forward and back, just up and down.

Are you sure this is accurate?  I thought the Focus gained the telescoping wheel for 2008, not lost it.

Mitlov

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Re: CD Article: 2008 Ford Focus
« Reply #14 on: September 24, 2007, 01:09:54 pm »
Consumers speak; Ford quickly fixes Focus
 

Got any pictures of the updated model?  It sounds like some of my gripes were addressed.

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Re: CD Article: 2008 Ford Focus
« Reply #15 on: September 24, 2007, 01:42:43 pm »
I had the misfortune of seeing the 2008 Ford Focus at the 2007 Toronto Autoshow and I cannot begin to tell you how bad it looks in the metal.

Basically it looks like Ford effectively blew the dust of the 1990's Ford Escort and went about making mediocre design changes. The squared off 1970's front bumper is a particular instance to laugh hysterically. It it one of the most ugly compact on the market today (in my opinion). With the launch of the Saturn Astra with it's European Styling inside and out (coming directly from Germany with only minor changes for safety), I am sure that Ford will wish they'd never launched this excuse for a so called new car.

If GM can bring over a car from Europe with only minor changes, why cannot Ford do the same for the US and Canada and bring over the Euro Focus. Mexican buyers are treated to the Euro Focus as well as the best from the US (Fusion etc). Why does the US/Canada have to be different???????????? and please do not use safety as an excuse!

It looks like Ford didn't listen to consumers after all!

Mitlov

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Re: CD Article: 2008 Ford Focus
« Reply #16 on: September 24, 2007, 01:59:58 pm »
If GM can bring over a car from Europe with only minor changes, why cannot Ford do the same for the US and Canada and bring over the Euro Focus. Mexican buyers are treated to the Euro Focus as well as the best from the US (Fusion etc). Why does the US/Canada have to be different???????????? and please do not use safety as an excuse!

Let's wait to see if the Astra is a sales success before we condemn Ford for not following suit.  Ford has been burned twice before when it tried to bring the Mondeo over (first as a Ford Contour/Mercury Mystique and then as a Jaguar X-Type).  If the Astra is a success, Ford will likely follow suit.

Offline MKII

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Re: CD Article: 2008 Ford Focus
« Reply #17 on: September 24, 2007, 02:54:42 pm »
The steering wheel no longer moves forward and back, just up and down.

Are you sure this is accurate?  I thought the Focus gained the telescoping wheel for 2008, not lost it.

USA Focus has tilt steering only, whereas Canadian Focus has both tilt/telescoping wheel. Hey Canada has to get something for getting reamed on the currency fiasco. :rofl2:

As far a as your question regarding pictures of the production model Focus your looking at it in this article. The changes that were made after the show that are easily spotted are the fog lamps, because thats the only change made. They were originally square chunks that appeared to be crazy glued into the lower corners of the air dam http://www.blogsmithmedia.com/www.autoblog.com/media/2007/01/08focus_03.jpg, there are a bunch of pics from the Detriot auto show, see if you can spot the changes Ford made. Some of the so called changes made because Ford listens to there customers is hmm PR slop.  EG: chrome strip in gear shift. You will notice in the pics on the link that the only changes that are relevant from Amy Wilsons article are the round fog lamps. ??? You have to realize who Ford considers as the customer. Its not the retail consumer, its the dealership, hence the reason IMO Ford has no idea or finger on the consumer pulse.

I think Ford is in panic mode with this refresh, as the feed back on many forums,(not only Focus forums) is brutal, so lots of PR spinning is coming from Ford N.A. to curb the negative reaction.

Plus the fact that the N.A. Focus was introduced to the media at the same time the refresh Euro Focus was shown at the Frankfurt IAA, which does not help matters, IMO.  I was reading a forum with reviews on the cars at the Frankfurt show, and on the refresh euroFocus, by the 2nd post someone had posted comparo pics of the N.A. Focus and euro Focus, and it went down hill for the N.A. Focus as far as what was said about it. If you are interested you can read the thread here http://forums.motivemag.com/zerothread?id=3437765
« Last Edit: September 24, 2007, 03:07:45 pm by MKII »

Offline mmret

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Re: CD Article: 2008 Ford Focus
« Reply #18 on: September 24, 2007, 03:36:46 pm »
Eurofocus is not only good looking, but dare I say, upmarket.

This NA Focus will be relegated to Budget, Avis, Hertz, etc.
You can't just have your characters announce how they feel.
That makes me feel angry!

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Re: CD Article: 2008 Ford Focus
« Reply #19 on: September 24, 2007, 03:42:56 pm »
The steering wheel no longer moves forward and back, just up and down.

Are you sure this is accurate?  I thought the Focus gained the telescoping wheel for 2008, not lost it.

USA Focus has tilt steering only, whereas Canadian Focus has both tilt/telescoping wheel. Hey Canada has to get something for getting reamed on the currency fiasco. :rofl2:


The new Focus gets tilt-only wheel; no telescope function.
I used to work here.