As far as I'm concerned, side air bags / curtain airbags / knee airbags are plenty worth it, even if I never want to find out if mine work. Safety may not be an important consideration for some, but it doesn't mean that its not a big deal at all. Some people like AWD, others couldn't care less. Some want a stiffly sprung suspension that doesn't lean, others just want something that effortlessly dispatches potholes. To each their own.
Its not like having stability control on my car severely impedes my ability to enjoy it.
Also agree with tpl, tax dollars should go to mandatory driver training, yearly inspections, get tougher on DUIs, etc. I can't keep count of the number of people who can't keep their damn car inside the lane markers here in Ottawa. Throw on the people who don't bother checking their blind spots, don't signal, weave in and out of dense traffic, drive on bald tires, etc.... *sigh*