"with aggressive lower pricing starting at $20,695 for the smart 2.5i sedan and $21,595 for the hatchback, the well-equipped Impreza line-up offers a great deal for your hard-earned dollars."
It's strange how the auto press is only lightly covering the big story; the cost of cars in Canada. A .95 cent US (value) Canadian dollar and our import fees (which do not apply to cars made in Canada, the US or Mexico) does NOT translate into the prices we see here. For an example of Impreza pricing, check this out cars101.com/subaru/impreza/wrxsti2008.html
As the Impreza is imported, it's not the best example. However, it's overpriced. Add to this that cars made in Canada are sold for less in the US than here; it's insulting. A Legacy for example is made in the US, is the same car we get here and costs much more.
One media outlet has covered the story in some detail: drivingtelevision.com. This sight has touched upon it.
Sure, as the dollar fluctuates, our costs for cars can go up, but that's a function of the free market. Our prices should also be going down when the dollar is up. I guess only time will tell. As most Canadian consumers seem to be very passive on this issue, it might never change.