"I have a suspicion that the $37,000 number is a bit low 'cos that I think is not Family Income... which does manage to income split nicely for taxes as well."
I have several friends that are making that income. The $37K would be the average one person income. Many advertised jobs seem to pay in that range, so the numbers are not far off.
Leasing more expensive vehicals always seems to be marketed to this crowd.