Think it looks good and will sell well - as the Fusion has shown people will buy Ford product if done right.
But it's in a mirky area for the Cdn market. It's priced well against larger competitors like Murano/Highlander which helps, but isn't as fuel efficient or inexpensive as the 4-banger import SUVs like RAV4 or the V6 Santa Fe. It's not sporty like the CX-7 but appeals to a wider audience with style which is good. It's RX 300 right-sized for couples and females to find appealing, but not quite big enough for the new crop of crossovers like CX-9, Veracruz, Acadia/Outlook. So it's smack dab in between right where SUV sales have plunged in the last year. Again, think it'll do well, mostly because, well, it's sort of unique where it sits in the market IMO - a Murano-ish vehicle for thousands less.
I think it will actually do better in Canada than in the US just because of its size being a little smaller than the new breed about to hit the market. The new GMs are so heavy real world fuel economy will likely suffer significantly.
I like the exterior design a lot except for the front; it is a little too Mad Max for me. Unfortunately, Ford interpretation of "Bold Design" is a large (and tacky) fake chrome grill... Too bad. I'm not a huge fan of the instrument panel either, kinda space ship looking design.
That said, its look and size are more appealing to me than the RAV4 is and as Loudpedal stated, this may get me to visit a Ford dealer when the better half is ready to migrate from a car to a SUV. I really want to learn more about the AWD system though; Ford has stated they were working on its own reactive FWD biased version as opposed to using the Volvo Haldex variation; and that makes me very skeptical about the article statement the AWD was so much better in the slalom test. Ford AWD systems have never been... anything exceptional IMO.
At the end, my real hope is for the Mazda CX-9 to look better, be sportier and a better rounded product though at a higher price... But the Edge is a very welcome new vehicle and should help Ford do considerably better financially.
![Thumbs up :thumbup:](https://www.autos.ca/forum/Smileys/CarTalk/thumbsup.gif)
And hey, maybe it will turn out to be the Ford version of the K-Car and save the company...
![Grin ;D](https://www.autos.ca/forum/Smileys/CarTalk/grin.gif)