Why are you following the footsteps of Toyota Canada? WHY?
Side and curtain airbags are available ONLY on GL Comfort Plus and GLS!
Corolla also forces people to choose the highest trim ($25,000?) to get extra airbags.
Learn from Hyundai USA. It offers those airbags as STANDARD on every single 2007 model, including the lowly ACCCENT!!!!
The 2007 Mazda3 and the Civic have them as standard on all trims as well in Canada.
Please learn from Mazda & Honda Canada!
I don't share your point of view and think that Hyundai is right in its strategy to offer all the airbags and ABS only in the most expensive trims.
The Elantra is targeted mostly at frugal Canadian car buyers and make no mistake, there are plenty of them out there who made do without dozens airbags or ABS for decades and were perfectly happy. Those wanting all the airbags and ABS will have to put their money where their mouths are and accept to shell out more so they feel safer and more secure behind the wheel.
And to that extent, the '07 GL Comfort (AC, power package, remote keyfob, 6 speakers, heated seats, etc.) is a relative bargain at $17995, undercutting similarly equiped Civics and 3's (but with the airbags and ABS) by about 2K.
Kudos to Hyundai for offering it and the GL Comfort Plus above it wich includes the airbags, ABS and a few other items for $19295.
Look at all the Corollas you see on the roads and the most popular trim is the CE with Pack B or C, both devoid of airbags and ABS. Because it is priced right and offer frugal Canadians what they want and not what they don't.
So Hyundai is probably right to walk in Toyota's footsteps after all.
The story is different in the US. Cars and gas are cheaper and our friends shouth of the border just don't want to hear about small cars while dodging Hummers in traffic. So the only way to peddle the small cars is with all the stuff marketing gurus and security advocates want to jam in our throats.