« Reply #13 on: October 19, 2006, 10:45:16 am »
I would think it is mostly people 30-40 and over? Do young women watch/read Dove ads?
Yes... unless their media buyers are pickin' all the wrong publications for them. My wife is under 30 and I know the Dove ads really resonate with her.
Ahh... the magic of advertising.
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