People pre-order cars all the time ... same thing happened with the Matrix in the first year. They were almost all sold before they even hit the lot.
The 3-door sounded pretty cool but after reading this ...
1.
Body colored bumpers with body colored moldings instead of black
2.
Body colored body side moldings instead of black
3. Velour interior trim instead cloth interior trim
4. 8-way manually adjustable height and reach front seats, power recline with adjustable lockable head restraints instead of 6-way manual
The 5-door looks better and has a lot of goodies for only 1000$. Still no armrest for the front.