Probably for the better warranty and better build quality, Shnack
![Roll Eyes ::)](https://www.autos.ca/forum/Smileys/CarTalk/rolleyes.gif)
Plus, I am sure they don't have a hard-on for only german made electrican greml... I mean VWs
![Cheesy :D](https://www.autos.ca/forum/Smileys/CarTalk/cheesy.gif)
Sterling - Sorry, didn't read the post correctly... But you have to realize that the US-spec base Avalon is a stripper model, so you can't really compare a base Avalaon in the US to one in Canada... That said, I already said I was sure that the base Azera would come in more expensive then a direct US-to-CDN conversion - Likely to do more kit and a little larger profit margin.
With that said, Hyundai has intelligent marketers, they realize that they are targeting perhaps the hardest group to crack... People over 45-50 years old. These people are going to need a lot of darn good reasons to go by 'a korean car', so I am sure Hyundai is not oblivious to the uphill battle they have in the public opinion arena.
I mean, even this forum suprises me, with many sell-professed 'car fanatics' bashing Hyundai while glorifying cars that, when compared subjectively, have worse quality, features and a higher price.
Case in point - Shnak's suggestion that someone shopping for an Azera should buy a loaded V6 Accord
![Shocked :o](https://www.autos.ca/forum/Smileys/CarTalk/shocked.gif)
The loaded
Sonata features more kit (power pedals for example) then a loaded V6 Accord, with a better ride, nicer interiour and a much more refined and quieter highway ride... Having a '03 Accord in the family and having tried the new Sonata, I had a problem talking myself out of trading the Accord in on a Sonata.
As for resale, you only get stung with older models, newer Hyundais have a projected resale value well abouve domestics, and just slightly below Honda/Toyota. If you're trading a car off every 4 years, then you're leasing and this really doesn't matter, and if you're keeping it longer then that, the depreciation between an '06 Accord 4cyl and an '06 Sonata V6 will be roughly the same, as the Sonata is a trim level above the Accord for the same purchase price.
So, with that said, I do agree that Hyundai is in a very, very hard market with this car, perception-wise - But I'd like to think that some of the car-guys on this forum could be a little more subjecting about these cars.