I don't mind a colour for as long as it compliments a car's design. E.g, an executive, full size sedan is typically better off in white or black (IMHO) while an average CUV can benefit from a certain RGB mix, and that is the one MFGs often pick for their commercials and press events for the car in question.
This time around I chose "coastal grey" which is mainly blue to my eyes, because I've never had a blue car and also because it goes well with the enormous black Toyota grille.