Call a Volvo dealership, I beleive there is a Volvo Canada cash to dealer ($1,000)incentive this month.
Maybe EAX, who is a regular poster on these forums
will be along, he has helped many here with invoice prices.
I would imagine mark up is between 6-7 percent.
But call a dealership and ask what incentives are possible.
Dealing with Volvo, I have found to be hassle free, no BS, etc, the cars sell themselves, so no pressure tactics are needed from the salespeople,
also found Volvo will work with you as far as discounting within reason.