NuLuxe (I guess this is the code name for some fancy vinyl).
It's nice stuff.
There were some people here (including a writer) who were raving about the beautiful leather interior in a Lexus after they experienced it first hand.
They were flat out shocked when I told them it was NuLuxe. Some didn't believe me.
I have the "cheap" version in my Prius. SofTex. I gotta tell ya..It looks and feels just like leather. And unlike leather it still looks brand new with 215k on it. And mostly zero maintenance on my part. This isn't like the garbage German "leatherette" of years past.
I do miss the smell of the old Lexus interiors though. Particularly from the Lexus of the 90s. They had a wonderful, unique smell.
So yea, apart from nostalgic angle, I find many of these good synthetics give up little, if anything to leather. And some people even prefer certain types like Alcantara.