Not surprised to see Ford declining....they've gone all in on expensive trucks and expensive EV, with almost nothing to offer to a lot of market segments. The Edge, Explorer, and Escape are afterthoughts in their respective segments. Who in their right mind buys an Explorer at these prices? Seems to me F-150 is more than competitive, just expensive, as are all full-size trucks. But otherwise, you're not visiting a Ford dealership other than as an obligation to family members employed there....