It's crazy they are mass producing this car, by themselves, after all the excuses we've heard about the Supra.
Not really.
I'm not talking about Toyota's technical capability or expertise. It's that they said it was too expensive to develop the Supra in house for a sports car that would be sold in relatively small numbers. How is this GR different?
Well for starters, the GR Yaris has already sold more than the GR Supra has. Let that sink in for a moment.
And the GR Corolla will too.
One of the desires of Akio was that whatever new sportscar they made he wanted it to be accessible to as many people as possible. If Toyota had developed the Supra 100% in-house, from scratch, they would have had to sell it for $100k to be profitable (that number is Toyota's figure, not mine)...and that was a small profit. They had no platform and no engine. Apparently, the engine was the bigger deal of the two. They would have had to build a new plant for it, as the last I6 plant was closed and repurposed. Had they decided to build that plant, it would be just coming online this year had everything gone to plan. It would have been more "doable" if that engine were to go into every high production model under the sun (like Stellantis' new I-6). But that would have been a complete "reworking" of Toyota's model lineup as some of their important new models (Tundra) already had the engine choice selected.
I mean..I know we rag on Toyota for this...but it's nice to see Toyota still committed to interesting enthusiast cars. GR Yaris GR Supra, GR 86 and GR Corolla. A pretty decent lineup of enthusiast cars. I think they're doing alright for the enthusiast.