I freaking love this thing.
I love cars, I love real trucks, I love real 4X4s. And I love chunky, boxy vehicles because; Volvo fan - DUH! It's 99% of the CUV-SUV's on sale that I can't stand.
Like someone said, this has the potential to be the S-Class of the pick-up world, with the tech trickling down.
And launching this as a Hummer is a brilliant marketing move.
And as for nobody needing it, come TF on. I essentially drive a 5-cylinder, 227hp, 1995 Honda Civic that originally retailed for $39,000 that is less practical than a '95 Civic, as it only seats 4 and has pretty miserable cargo space when the back seat isn't folded down. I don't "need" any more car than a Mistu Mirage.
"Stupider like a fox" often makes this world more fun and interesting.