Whats all this "innovation" you are talking about, theres ev's from pretty well all the big manufacturers?
Over the air updates, something no other major manufacturer has come close to Tesla on.
2012 Model S with 256 mile range finally matched in 2020 by a few others, majority of OEM's produce EV's with less range.
Longest range EV, 400 mile Model S.
Most efficient 5 passenger performance sedan ever made, Model 3.
Taking a risk to make falcon wing doors with easier ingress egress and wow factor.
External exo-skeleton vehicle, Cybertruck coming in 2021.