the pricing thing will always come up...my colleague recently bought a 2018 F150 with the 2.7L EB V6, 4x4 Super Crew, complete with heated seats, power rear sliding window, side steps, tow package and maybe the FX4 package (can't remember if it had that or not)...as it is a 2018 and they are clearing them out, he got something like $12k off, so he got it for like $42k...had a ride in it last week...it's a decent truck.