^^^
For a company that has had so much free money injected into it they make some really non class leading vehicles. That german dude they recently fired just DESTROYED Cadillac. The brand will never be more than overpriced rebadged Chevys.
South African not German. With a four year lead time to develop a new car and de Nysschen only there for three, what do you think he could have done when pressed up against the might of dullard GM lifers eager to torpedo him? That $12 billion myth? Never had time to spend it on independent vehicles. Until he could get that going, he was stuck making versions of standard GM Marshmallow with a Cadillac front. The CT6 was designed before he got there.
As Autoextremist says, GM has no Marketing VP, and their lousy ads like happy shiny people discovering an Equinox deep in the asphalt jungle are awful. What GM was really hoping was that de Nysschen would be a super salesman and move the barely restyled lard GM already had in the pipeline. If he turned out to be a rah rah supersalesman then nobody gave a damn about the promises he had been given. After all, the GM Brains Trust figured, he sold hell out of Audi in the USA for seven years bringing their numbers up by leaps and bounds.
Engaging their Standard Cognitive Dissonance Drive, GM figured their dross was as nice as Audis and priced them that way retail. De Nysschen tried to work on the promises he'd been given on being hired instead of flogging second rate stuff, but those plans for really separate vehicles got nowhere; he had a prickly demeanour from what l've read, and thus was not eligible to join the GM Boardroom Golf Club when ATS's etc.didn't suddenly fly off the lot like Tim Horton's fake hotcakes. He lacked street smarts and didn't understand that all GM cared about was sales this month.
Then you come along, all p*ss and vinegar, get his national origin wrong, display zero understanding of the design and planning process and deliver a boot to the rear for good measure. You have an ideal job awaiting you. GM needs folk like you. Well done.