My only wish with the Wrangler line is for a base unit with the Rubicon off-road goodies. I'd feel a lot better about going up those "roads" into eastern BC into the Columbia drainage with something that didn't knock on the $60K price point.
But, I suppose guys like me buy a used older one and drop in some lockers and other mods, so Jeep plays the smart business move and makes the Rubicon expensive and loaded.