while it's not for me, i could see it being popular...it's not really a "Truck", there's plenty of options out there if you want one of those...think of it more like a compact crossover with an open hatch...it's similar in size to a mid 90s S10/Ranger...i think that's a good thing...trucks have got so big nowadays, there isn't any "little trucks" left.
Similar in size maybe. However the most of the mid 90s compact trucks had at least 6 foot boxes. My 98 has this feature.
I wouldn't sell my aging truck for this styling exercise.
I just think a regular SUV (like a Passport) can basically do 95% of what this thing can do - plus the cargo space is covered.
Not sure how many people need this to drive 4 people to Home Depot to pick up a potted plant. But hey, I'm sure this is a lifestyle marketing experiment so we'll see how she does.
Reminded me that i once picked up a tree in the S2000 at the tree nursery down the road from my place.
Wouldn't fit in anything else, including my work truck with the cap.
Anyway, the box in my Frontier is short but i knew that going in and hasn't been an issue yet. Having had a work truck with a 8' box for over 10 years I've rarely put anything in the box that required the full 8' length. I use a trailer for the odd time i need something big brought home and finds that works better for my needs. I bought it more because it had decent trailer hauling capability and cuz I just liked how it drove.
I would have no use for something like this Santa Cruz but nice to see there are choices for everyone. I panned the Subaru Brat when it first came out but now they make me smile when i see one.