Hyundai/Kia (and Genesis) are really hitting some home runs these days. They have a good solid lineup of cheapo compact cars/CUV's, midsize sedans/CUV's, Sport/Luxury Cars, and now a true, bona fide hot hatchback.
All they have left to add to their lineup is an SUV/truck with some decent towing capacity (8000lbs+). Then they'll have a vehicle for all customers.