amazing how often I have to explain that to people. the average person just doesn't know any of that stuff and has this attachment to their own car, thinking it is the best machine in the world. so they aren't surprised that someone "wants" it...
so then they look it up online, see clean blackbook values, or what they are selling for, and go see the dealer thinking it's a win-win... when they give them a trade value 3k lower than average black book, they are astounded and offended. but many, due to rarely buying a car and getting excited prior to the dealer visit, now have planted the seed that it's time to replace it. then it is just a bit of negotiating to get a slightly better deal to feel better about it.
all because of a stupid mailer that wasn't even telling the whole truth. yes, they want your trade... of course they do (for the right price)... more importantly, they want to sell a new one.