Yep, the days of a truck being a truck are obviously numbered. I like luxury just as much as the next guy, but in the end I want power, capability, and stuff that makes towing easier/safer. If its comfy, has a couple cool screens to look at, and a few other niceties inside that's icing on the cake.
In GM's case I'd build a luxury Caddy pickup to blow everyone out of the water, it would spec out as such: Have the 5.5L Twin Turbo V8 with 550Hp and some type of hybrid assist, 10 speed auto, independent rear suspension with mag ride, no dash at all, just a screen from on end to the other (think like a S class) top quality leather/suede everywhere, a YUGE sunroof, and price the sucker in the 100K plus range.....sounds silly but I bet it would sell!