There will always be manufacturers that skirt the mainstream, and I think our marketplace is more fun and interesting because of it.
Absolutely agree. It's too bad that 2 MNFRs that best exemplified "skirting the mainstream" (at least in North Amercia) - Suzuki and Saab - are dead (or soon will be). And you can probably throw Mitsubishi in that category, too. But let's hope Volvo can keep going - it appears like their Chinese owners are now putting more resources into them than Ford did towards the end...
I think Volvo could benefit from forming a partnership with Mazda. Mazda could share the SkyActiv engines, some exterior designs. Volvo could provide the AWD, the wagons, the safety, great seats, and the interior. I think it's a win-win. Mazda on the more affordable end, and Volvo on the more premium, in line with Acura and Buick (not cross shoppers, just the premium segment)