I don't really care that the car is inexpensive, others in the segment have better looks for the same money so Nissan could have done better. Then again, this might explain it:
Speaking with Autoblog following the unveiling of the 2012 Versa, David Reuter, Nissan's Vice President of Corporate Communications, stated "Our competitors have gone for sporty and styling, but that's not what these buyers want. Subcompact buyers want a dependable, roomy car with good fuel economy, and they want the features and specs to feel they spent a lot more on a car than they did."