Hyundai is writing their own strategy now and not following Toyota Business Model.
Family sedan from that model are meant to be conservative and to be volume leader for platform-sharing.
The Camry platform ends up in Avalon; ES 350; and RX 350 (and maybe others). They do not want
Camry encroaching ES 350 territory. In my view this does family sedan shopper a disservice.
Honda follows Toyota with Accord & TL. (or euro Accord & TSX). Thankyou Hyundai for breaking away.