It won't compete against the Yaris and Aveo. PERIOD. No where near, the reference in the article referred simply to the fact that like the Yaris, it's interior is big and practical. It will be a class breaker, kinda in a segment on it's own. It will provide the utility of a small SUV like a Tuscon, but the fuel economy/ride/handling of a compact car. IT IS LARGER THAN A COMPACT, let alone a subcompact, but smaller than an SUV. The dimesions are as follows:
wheelbase 98.4 in
width 69.1 in
length 162.8 in
height 63.2 in
sooo, comparing it...
MATRIX would have the following dimensions:
wheelbase 102.4
width 69.9
length 171.3
height 60.6
YARIS 5dr
wheelbase 96.9
width 66.7
height 60
length 150.6
TUSCON
wheelbase 103.5
width 70.7
height 68.1
length 170.3
So as you can see it slots in between the Tuscon and the Matrix in terms of dimensions. It looks like an SUV as opposed to a car without question. It will have good ground clearance, kinda like how a Forester or Outback sits higher...