Hi Ssddfm, Welcome to the forum. As an ex-dealer guy I can tell you that the gross profit margin on a new car or truck priced under $30K has shrunk in the last 15 years. A lot of this has to do with the ability of consumers to research on the web and the dealerships who price advertise. The average margin is between $1200 and $1500 dollars. These margins can be increased by manufacturers paying rebates and incentives to dealers to move slow moving product. Month end is when all manufacturers push for sales numbers so their reports look good in the press. Start by offering $2000 off their price and work from there. Cash is not as big a carrot to a dealer as you might think because they make a commission from every carloan they write for a buyer. You should also ask them to bump up the value of your trade. And don't blow any savings you get from your salesman on things like rustproofing or fabric guard. (Most dealers make more profit per sale in the finance office than on the showroom floor).
