No...just, no. Not only is it a terrible excuse for an suv, but they call it a "coupe" and its ugly as a land mine wound.
But you'll see 50 of those for every C43 Wagon. Humanity is clearly beyond redemption as a species. 
Everybody should be thanking all those people that bought those ugly SUVs because they are what keep things like the C43, E53, E63 wagons in Canada. No different than the Macan and Cayanne keeping those lovely GT3 cars going.
By that reasoning, we should thank all the people who bought automatic transmissions, because they kept the manual transmissions going.... oh.... wait..... 
When market demand for a product drops below a critical mass, that product disappears. This is known.
I think its not an unreasonable assumption by Oliver. From a product planning perspective, its easier for some product manager to sneak in an enthusiast model if the firm is making a s^&t load of $$$ on other models. Executives won't necessarily focus on these niche asks. Now if the firm is not making a ton of money, the cover is gone, and executive eyes suddenly focus on underperforming, slow selling models. And the sports wagon gets cut.
For Porsche its slightly different as the sports car segment is their DNA, which you would think has to be sustained even at higher costs.
