Everyone who thought the Gladiator just wasn't expensive enough will be thrilled by this news. 
LOL. I've given up. JEEP isn't targeting the mid-size truck market with the Gladiator. They're targeting the luxury 'active' market, i.e. the same people who drive Mercedes Benz G-Wagons, Land Rover Defenders, etc.
Not a single sane person would cross-shop a Gladiator with a Ranger or Tacoma or Colorado. They're just not in the same ballpark, price-wise.
It used to be that JEEP was a plaything for the middle-class. The wealthy bought Land Rovers and Mercedes G-Wagon to go play, and the rest of us bought JEEP TJ's and XJ Cherokees to go play. JEEP has clearly decided they want to go up-market with the Wrangler and the Gladiator, and are pricing their vehicles as such.
If rich people are willing to pay, then I guess there's nothing that the rest of us can do.
