yeah, it was allocation only in it's first year in 14... was a strange one. in the states you could order it, but up here it was however they were done... and the wizards checking off boxes must not have known what they were doing. they were all soft top only. i still kind of miss that aspect of my first one actually... more rugged looking. then for 15 and onward, you could order what you wanted. i had a 14, a 15 and now a 16... we'll see if i am stupid enough to get a 17 as well... i might because i'm not in love with my colour...
anyway, a couple things... option list... the one you were driving has the added options of hard top(or likely dual top), a/c, 6.5" uconnect, tow package, auto, alpine system, side steps(willys standard option is rock rails/sliders), and i think i see side airbag tags on the seats... so that would make msrp at 47355 for that beast (if it was just the hard top). another odd thing... the colour? is that tank? that colour isn't available for 2017.
the only drawbacks of the willys package are that you can't pick and choose some options... like, you see that 6.5 inch screen? you want it to have nav? nope. not possible. you'd have to swap out the whole thing.... and those seats? you want heated? nope.
anyway... i love the willys... i think this time though, i'll skip the screen, save 775 and put an aftermarket carplay style one in there... i think i'll go with chief as my colour this time!