This will be interesting. Most people don't know the first thing about fuel economy, both in terms of what affects it or how to measure it.
For example, a common refrain I often hear from friends is "my old car went X km on a tank of fuel, my new one does X... it's [awesome/terrible]." Of course, no attention is paid to the fact that one car had a 65L tank and the other was 45L (or vice-versa).
And then there's the driver who acts as if the throttle is binary and wonders why they exceed the car's city rating by 2-3 L/100 km.
Of course, with a large enough sample size it should shake out, but there's an almost limitless set of variables.