I doubt they'll use the nomenclature claimed above. Makes no sense to have it differ from the CTS. I'd expect a V-Sport and V. Meanwhile V+ is just stupid. Cadillac need to avoid past GM branding errors to be taken seriously, they should manage "V" with the same rigor that Mercedes manages AMG.
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but there's AMG appearance package, regular AMG then AMG Black Series.
that's certainly better than BMW's 'stick on M sticker on everything' marketing, but still there's couple level's of AMGness.
All good points, there is also an AMG S now. Consistency over time, across models and reverence are the important aspects. Stuff like appearance packages drag down prestige/credibility.
Mercedes has had the benefit of time to build a reputation for their AMG program. We all generally understand that AMG means big, fast engines. We also get that Black Series is even juicer, exclusive best-of-breed and includes more chassis tuning. We're now supposed to be learning that the S series create more horsepower than regular AMG trim.
Cadillac has a good thing going with the big dog V, and introducing the V-Sport was a good idea. They should stick with it, continue to back it up with performance and as we say in my field, build equity in it.
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