In terms of cost, the article does not include rebates, maintenance, re-sale value or increasing fuel costs going forward.
Simply knowing that I don't have to go in for brakes - until 400k - is enough to justify a hybrid for me personally. Add in the benefit of not feeling stupid grinding up pads, discs and fuel in heavy traffic and that adds up to a solid business case.
If it was possible for drivers to plug the Honda in at work, then most people would get by on pure electric. I wonder when parking garages will start to add in charge outlets as part of their services. I bet the first ones would see pretty hefty margins.
Cheers,
John M.