We were in Italy last year and these 500's were everywhere. They are a hit.
My wife (who is Italian) loves them. If they came to Canada she would buy one in a second. They can be slow, cramped, expensive and not start in a Canadian winter. None of that would matter to her. We are normally very practical people (to a fault) but this car pulls at her emotions.
I have to admit I would not argue too much as they are really cool.