The pricing doesn't seem too upmarket to me.
Passat CC Sportline 2.0T 6-speed manual $31,975
Passat CC Sportline 2.0T 6-speed auto $33,375
Sportline 2.0T includes:
12-way power adjustable front driver seat w/ power lumbar support
17" alloy wheels 'Phoenix' w/ anti-theft locks and all-season
Auto-dimming interior mirror
Automatic headlights w/ coming & leaving home feature Brushed aluminum interior trim
Auxiliary input
Chrome Exterior Trim
Climatic single zone climate control
Cruise control
Digital compass
Diversity antenna
Driver & passenger front airbags, side airbags and Side Curtain Protection®
Electronic push button parking brake
ESP - Electronic Stabilization Programme
Front fog lights
Halogen projector lens headlights
Heatable front seats and washer nozzles
Leather wrapped Multifunction steering wheel and shift knob
Multifunction trip computer and indicator
Power heatable and adjustable exterior mirrors
Premium 7 radio w/ in-dash 6 disc CD changer & 8 speakers
Press-start ignition switch
Rain sensor w/ automatic wiper speed control
Sport suspension
TPMS - Tire Pressure Monitoring System
Sportline 2.0T options:
Panorama Vent Sunroof $1,400
SIRIUS® Satellite Radio $450
Rear Side Airbags $450
Passat CC Highline 2.0T 6-speed manual $37,975
Passat CC Highline 2.0T 6-speed auto $39,375
Highline 2.0T includes (in additon to Sportline 2.0T):
12-way power driver seat w/ power lumbar support and memory (incl. ext. mirrors)
18" alloy wheels 'Daytona' w/ anti-theft locks and all-season tires
Bi-Xenon headlights with Adaptive Frontlight system (AFS)
Brushed aluminum interior trim
Climatronic dual-zone electronic climate control
Homelink®
Leather seating surfaces
Panorama vent sunroof
SIRIUS® satellite radio
Top sport seats
Highline 2.0T options:
Technology Package (Nav/Dynaudio) $3,450
Rear Side Airbags $450
Bluetooth $375
Passat CC Highline V6 4Motion auto $44,975
Highline V6 includes (in addition to Highline 2.0T):
18" alloy wheels 'Interlagos' w/ anti-theft locks and all-season tires
Power rear sunshade
Highline V6 options:
Technology Package (Nav/Dynaudio) $3,450
Rear Side Airbags $450
Bluetooth $375