http://blogs.wsj.com/deals/2008/09/08/nations-largest-hummer-store-to-shut-its-doors/"...But to move Hummers off the lot in August, buyers in the U.S. received an average of $8,861 in various incentives for each vehicle sold, according to Edmunds.com. Prices start at roughly $31,000 for the base H3 model run to $64,000 for the luxury H2 model. (Towbin says he was offering $6,000 in incentives, not including GM’s employee-pricing discount, hurting profit margins.) By contrast, BMW’s Mini spent $80 for each vehicle sold, Toyota’s Scion spent $131. Hummer discounts represent 22.6% of the price of the vehicle–the highest in the industry, Edmunds.com says. And still Hummer sales are down 47% this year, the largest decline of any brand, according to Autodata Corp..."