Reminding us that driving is fun: Vauxhall Corsa. Remember what we said about rules in advertising? This next spot is also slightly more than 10 years old, but it’s fantastic. The tiny Vauxhall Corsa was nimble and easy to park but didn’t offer much else beyond being fun to drive. And that’s where they found inspiration for their idea.
It takes a few seconds to realize just what’s going on. By then, you’re hooked. Rather than the usual car-porn, speeding-through-the-desert shots we’ve all seen a million times, this transports us all back to childhood. Back then fun wasn’t predicated on torque or horsepower. It was just about being little, getting out there and having fun! You’re It!
Honda Accord, Cog – best spot ever (automobiles aside)? This final ad is also just over a decade old but why stop now? It’d be criminal to ignore it. Consider the brilliant strategy: The Accord was marketed to customer who didn’t much care about performance, sex appeal or neighbour envy. They simply wanted a car that worked. (Steve Jobs built an empire on a similar audience.) A friend whose whole career is car advertising believes it’s the best commercial ever made, period. While ‘It’s Patrick. He’s bought life insurance!’ is a close contender, I tend to agree.
