February 15, 2001

Honda Insight's Integrated Motor Assist Wins AJAC's "Best New Technology" for 2001

Toronto, Ontario - The Honda Insight Integrated Motor Assist system was declared the winner of the "Best New Technology" award for 2001 by the Automobile Journalists Association of Canada (AJAC). The award was announced today during the opening ceremonies for the Canadian International AutoShow in Toronto.

Gerry Malloy, President of the Canadian Car of the Year Awards, sponsored by the Automobile Journalists Association of Canada (AJAC), explained that, "The intent of the award is to identify and reward the technology that we collectively judge to combine technological advances with real value for the consumer."

"A panel of technical experts review in detail each of the new technologies submitted for consideration by the car manufacturers. Judging is based on a combination of technical innovation and practicality." The Honda Insight Integrated Motor Assist system was considered to be not only technically innovative but potentially a prototype of systems that will find wide spread use in other vehicles in the very near future."

The Best New Technology award is part of AJAC's Canadian Car of the Year awards program, respected world-wide for its rigorous, scientifically sophisticated process that ensures valid, objective results backed up by data, not just opinion.

Voting is by secret ballot. The points for each vehicle are totalled and the vehicle with the most points wins.

Those ballots are tabulated by the international accounting firm KPMG, which keeps the results confidential - even from AJAC - until the awards ceremony today. Last December, AJAC named the Honda Insight "Best New 'Green' Vehicle for 2001.

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