can't water down the brand... bad enough that the occasional 2wd wrangler finds it's way across our borders... if you want the look of the jeep, they are going to make you pay for it! whether with the ride, capability or whatever.
if you just want it to say jeep but ride a bit softer... get a patriot, compass, cherokee, grand cherokee, liberty or commander... lots of choice. plus, the wrangler ride is SOOOOOO much better now than generations past.. plus they are better on gas, better power, more passenger space, more cargo ability, more compliant ride, more available options and prices have actually gone down... so anyone wanting to make it even softer shouldn't be looking at it in the first place.